Innovative PositioningSM
This powerful new method builds your differentiation on what you are. Discover what you are, with the unique OuterCircleSM process.
Your positioning is nowhere near as effective and sustainable as it needs to be if it isn’t based on something about your company that differentiates you from all your competitors.
The power of Innovative PositioningSM comes from insight. Seeing what others don't. Seeing how this translates to differentiation that conveys value to the customer. The OuterCircle leads you to insight.
Innovative Positioning should put your company in one bucket and everyone else in another. That’s what Burger King did with "Have It Your Way." That’s what Hyundai did with "If You Lose Your Job, We’ll Help You Keep Your Car."
And this is what we will do for you.